Multi-Tasking At It’s Best

Posted on March 22, 2010 By Adam (Edit) Leave a Comment

Multitasking

Do you multitask between using your computer and watching television?

I have to admit that I am guilty of this.  There just doesn’t seem to be enough hours in the day.  I often have to take my work home with me but I also enjoy watching television.  If I want to get to bed at a decent hour then I have to multitask.  After all, I have a lot to catch up and see on my DVR.

Strangely enough, I am actually able to pay attention to what is happening on the television as well as what I am doing on the computer.  Funny how the brain works!

According to a recent article,

The amount of time people spend on the computer while watching TV is going up sharply.The Nielsen Co. said Monday that people who multitask this way spent an average of three and a half hours doing so in December. That’s up sharply from the two hours, 29 minutes that Nielsen reported only six months earlier.The percentage of TV viewers who do this isn’t going up that fast. That increased by 57 percent to 59 percent during the same period. But those who are doing it spend much more time at it.

Television executives have pointed to this trend to help explain why big events like the Oscars, Grammys and pro football playoffs have been doing so well in the ratings – people watching and making comments to their friends through social Web sites like Twitter and Facebook.

How do you feel about the findings?

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